Verified Agreements -- for Consumers and Businesses
Prove what was agreed.
Heimdell creates reliable evidence of what was presented, who acknowledged it, what they confirmed, and which exact version of the agreement applied -- for subscriptions, sales, payments, contracts, policies, renewals, changes, and authorised business agreements. For an individual customer or a business representative, B2C or B2B.
UK registered company · ICO registered · No card required to sign up
Not just subscriptions. Not just TPV. Not just consumer law.
Heimdell is agreement-evidence infrastructure -- useful anywhere someone needs to prove what was presented and confirmed, consumer or business.
Subscription Verification
Consumer subscriptions, business subscriptions, SaaS, memberships, recurring services.
Sales Verification
Telephone sales, field sales, online sales, face-to-face sales, remote sales.
Payment Agreement Verification
Direct Debit, recurring card payments, instalments, recurring commercial payments.
Contract & Service Agreement Verification
Fixed-term agreements, retainers, maintenance contracts, managed services, service and supplier agreements.
Policy & Important-Term Acknowledgement
Exclusions, service limitations, responsibilities, important policies, Terms & Conditions.
Renewal & Contract Change Verification
Automatic renewals, price increases, contract amendments, service changes, payment changes, term changes.
Business Authority Verification
The representative's identity, role/job title, the company they represent, and an explicit declaration that they're authorised to acknowledge or enter the agreement on that company's behalf.
One verification platform. Two major markets.
The same underlying engine -- templates, delivery, acknowledgements, evidence, certificates -- configured differently depending on who the agreement is for.
Consumer agreements
Clarity around what a consumer agreed to -- subscriptions, TPV, memberships, Direct Debit, recurring payments, renewals.
- Subscriptions
- TPV / door-to-door sales
- Memberships
- Direct Debit
- Recurring payments
- Renewals
Commercial agreements
Stronger evidence around what a business representative was shown and acknowledged -- SaaS, service contracts, business Direct Debits, renewals.
- SaaS
- Service contracts
- Business Direct Debits
- Retainers
- Supplier agreements
- Renewals
- Contract changes
Both feed into the same Heimdell verified agreement evidence -- a tamper-evident certificate showing exactly what was presented and confirmed.
The problem with a handshake
Consumer or business, disputes tend to start the same way:
- “I wasn’t told that.”
- “I didn’t agree to that.”
- “That wasn’t the price.”
- “I didn’t know it renewed.”
- “We didn’t agree to that Direct Debit.”
- “We weren’t shown that policy.”
- “We didn’t approve the change.”
- “That person wasn’t authorised to agree for our company.”
Without independent evidence, it’s your word against theirs. Heimdell fixes that by getting the confirmation straight from the customer or business representative, in writing, immediately after the agreement -- and locking it so nobody (including us) can quietly change it afterwards.
Six steps, no paperwork
Build or select a template
Configure what needs to be shown and acknowledged once per product or agreement -- consumer or business.
Present the terms through Heimdell
Straight from your CRM, checkout, or entered by hand -- sent as a Hosted link, an Embedded confirmation, via the API, or a phone call.
They confirm it themselves
The customer or business representative reviews it in their own words and explicitly ticks each acknowledgement -- never just a signature captured by staff.
Heimdell records the agreement
The exact template version they saw, plus every acknowledgement they accepted, is recorded the moment they confirm.
Evidence and a certificate are stored
A tamper-evident record is generated -- dated, hashed, and ready to show anyone who asks.
The result comes back to you
Via API response and webhook, so it flows straight into your own CRM or systems.
Built for B2C
Subscriptions, telecoms, gyms and memberships, home services, online services and checkout, recurring service plans, Direct Debit, consumer sales, service agreements, renewals, and contract changes.
Make key terms clear
Price, billing frequency, minimum term, and cancellation rights, shown in plain language before the customer confirms.
Capture explicit acknowledgement
A real tick against each term -- not an assumption baked into a signature captured by a rep.
Preserve the exact agreement version
Templates are versioned and immutable once published, so what a customer saw can never quietly change afterwards.
Create timestamped evidence
Every confirmation is dated and cryptographically fingerprinted the moment it happens.
Reduce ambiguity
Cooling-off rights and the Direct Debit Guarantee are shown and confirmed automatically, where they apply.
Support complaint & dispute handling
One certificate to hand a complaints team, a bank, or a regulator when a customer disputes what they agreed.
UK consumer regulation is one real reason to do this -- see the specific rules below -- but it’s not the only one: consistent, provable disclosure reduces disputes regardless of what law applies.
Built for B2B
Commercial disputes start the same way consumer ones do (see above) -- and none of it needs consumer protection law to apply.
Heimdell creates an evidence trail showing exactly what the business representative was presented with and what they explicitly acknowledged -- covering SaaS subscriptions, business software, service agreements, managed and facilities services, professional services, maintenance contracts, retainers, business memberships, supplier agreements, recurring payments and Direct Debits, equipment/hire and rental agreements, renewals, price and service changes, and contract amendments.
Authorised Representative Verification
Heimdell can record:
Reduce “we didn't agree to that” disputes
Capture explicit acknowledgements around every important commercial term, not just a signature on a contract nobody read closely.
Verify who agreed
Record the person accepting the agreement and their declared authority to act for the business.
Evidence recurring payments
Record what was presented regarding Direct Debit, recurring card payments, and billing frequency.
Preserve the exact agreement
Every verification stays linked to the specific template version the representative saw -- it can never silently change.
Evidence renewals and changes
New verification evidence is created when prices, contracts, services, or renewal terms materially change.
Improve sales consistency
Important commercial terms are presented the same way every time, not left to individual reps to remember.
For B2C: what UK consumer law actually requires
These rules shape what a valid consumer sale, subscription, or Direct Debit mandate looks like -- and they’re getting stricter. This is one real reason to use Heimdell, not the whole story -- B2B agreements are evidenced the same way without these specific consumer statutes applying.
Established
Consumer Contracts Regulations 2013
The 14-day cooling-off right on distance and off-premises sales, and the duty to give clear information before the customer agrees.
The Direct Debit Guarantee
Customers must be told about their Direct Debit Guarantee protections before a mandate is set up.
Consumer Rights Act 2015
Bans unfair terms and misleading sales practices, and sets the bar for what a customer must actually be told.
PECR (telesales consent)
Governs consent for phone-based sales and marketing contact.
Ofcom General Conditions
Telecoms-specific rules on sales conduct, contract summaries, and switching -- mis-selling is a recurring enforcement focus.
New & incoming
Digital Markets, Competition and Consumers Act 2024
New subscription-contract rules being phased in through 2025-2026: clear pre-sign-up information, a reminder before a trial or introductory offer rolls into a paid subscription, a reminder before renewal, and an easy, low-friction way to cancel. The CMA can now fine companies directly, without going to court first.
FCA Consumer Duty
In force since July 2023 -- firms handling regulated payments must evidence that customers understood what they signed up for and got a good outcome, not just that they technically agreed.
This is a plain-English summary to explain what Heimdell is built around, not legal advice -- always confirm your own obligations with a solicitor, particularly for fact-specific questions like whether a particular counterparty counts as a consumer.
Built for how your team actually works
Built for your dialler and CRM, not a new one
One API call from Salesforce, HubSpot, Zoho, HighLevel, Vicidial, Five9, Connex One, Shopify, WooCommerce, Zapier, or anything else that can make a web request. Agents keep working in the tool they already use.
No link required
Every verification can be a real, AI-driven phone call instead of a link: we call and walk them through exactly what they're agreeing to in a natural conversation, and record their spoken confirmation.
A template for however you sell
Consumer or business, telecom sales, subscriptions, memberships, Direct Debit mandates, recurring card payments, service agreements, renewals -- build a reusable template once, then reuse it on every agreement.
Cooling-off & Direct Debit, covered
Cancellation rights and Direct Debit Guarantee wording are shown and confirmed automatically for consumer agreements, where they apply.
The whole agreement lifecycle, not just day one
Price changes, renewals, and cancellations after the original agreement get their own evidence trail too -- not just the initial sign-up.
Company and seller dashboards, no crossover
Your management team sees everything for your company; each seller only sees the agreements they personally submitted.
Nothing sensitive left lying around
Bank details are encrypted, only the last 4 digits are ever shown, and raw evidence is never exposed in the dashboard.
Evidence that holds up to scrutiny
Phone verifications capture the actual recorded call, not just a click. Every certificate is fingerprinted with a cryptographic hash, so tampering after the fact is detectable.
An assistant that knows your setup
Ask Heimdell can help build a new template from a plain-English description of your product -- consumer or business -- and offers help exactly when you look stuck.
Pay only for verifications you send
No monthly minimum. Buy a pack of credits and use them whenever you need to -- starting from £20 for 100 link verifications.
Ready to prove what was agreed?
For consumer sales or B2B agreements alike. Sign up your company in a couple of minutes -- every application is reviewed by a real person before it goes live.